As a Canadian, I'm fortunate to live in a safe and prosperous country. I believe that Canadians are known for their kindness and compassion too. Certainly most of us want to help others who are less fortunate. Whether we give our time, skills or cold hard cash, we can all help make Canada even better.
This is why I'm thrilled to be involved with a new campaign that sees Canadians daring their friends, families and co-workers to "give" in whatever small (or large!) way they can. Research shows that one of the primary reasons people decide to give is just because someone asked them to. That’s the simple concept behind Dare2Give, the latest in the My Giving Moment Campaign, inspired by the Governor General of Canada.
